Diabetes kills as many people each year. as HIV/AIDS. Diabetes is one of the leading causes of death. in most developed countries. …
Unite for Diabetes campaign
Key messages
key messages
This section will provide the campaign message, key messages, supporting messages and sound bites These key messages, along with their supporting messages and sound bites, should be used when talking to journalists and included in press releases alongside local information These messages may be adapted over time If so, you will receive updates Campaign message:
unite for diabetes
To do nothing is not an option
Key message 1:
Diabetes is a silent killer
Supporting messages Every 10 seconds a person dies from diabetes-related causes 35 million deaths are attributable to diabetes each year, yet the disease goes largely ignored
Sound bites One person dies from diabetes every 10 seconds
Diabetes is a silent killer Diabetes kills as many people each year as HIV/AIDS Diabetes is one of the leading causes of death in most developed countries Type 1 diabetes is growing by 3 per year It is increasing fastest among very young children More and more children are developing type 2 diabetes Type 2 diabetes is increasingly affecting younger people; most people with diabetes in developing countries are between the ages of 35 and 64
Diabetes is a leading cause of heart attack, stroke, blindness, amputation and kidney failure Diabetes affects people of all ages
Diabetes is a global problem
There is no such thing as mild diabetes
Key message 2:
Diabetes is rising dramatically worldwide
Supporting messages More than 230 million people worldwide are affected by diabetes This number will increase to more than 350 million within a generation 20 years USA 2007: number 3 with some 19 million adults more than 8 of the adult population 2025: number 4 with more than 23 million adults more than 9 of the adult population Germany 2007: number 5 with more than 7 million adults about 12 of the adult population 2025: number 8 with more than 8 million adults more than 13 of adult population UK 2007: almost 2 million adults with diabetes about 4 of adult population 2025: more than 2 million adults with diabetes almost 5 of adult population Within 20 years, 80 of all people with diabetes will be in countries currently considered developing Seven of the top 10 countries with diabetes are in developing countries Type 1 diabetes is rising by 3 per year
Sound bites
More people will have diabetes in 2025 than the current
populations of the United States, Canada and Australia combined Two people are diagnosed every 10 seconds
Diabetes is increasing everywhere
Diabetes is not just a disease of the developed world
All diabetes is on the rise
Key message 3:
Diabetes hits the vulnerable hard, especially in the developing countries
Supporting messages Many indigenous communities are genetically predisposed to diabetes but have low or no access to appropriate diabetes care Insulin and diabetes supplies are not yet universally accessible to all those who need them in many countries In developing countries, many must pay for their healthcare out of their own pockets Many must choose between their health and feeding their family People with type 1 diabetes need insulin to survive Sub-Saharan Africa A person in Zambia who requires insulin has a life expectancy of 11 years A person in Mali can expect to live for 30 months In Mozambique, a person with type 1 diabetes will die within a year of diagnosis
Sound bites
If we do not act now, diabetes will decimate entire communities
Access to appropriate medication and care should be a right not a privilege
People die because they cannot afford the
medication they need
No child should die of diabetes
Key message 4:
Diabetes will undermine economies worldwide
Supporting messages In developing countries, those most affected by diabetes are between 35 and 64 an age group that is economically active The burden of diabetes on individuals and their families are not only financial, the pain, anxiety and reduced quality of life also have a devastating impact
Sound bites
Diabetes is increasingly affecting the economically active
Diabetes hits the poorest hardest
Key message 5:
Diabetes can be controlled and in many cases prevented
Supporting messages Changes to the way that people can live are required to stop the obesity and diabetes epidemics To take on the challenge will require the concerted efforts of governments, civil society and the private sector Preventative care does not need to involve costly treatment or medication Personal education must be supported by changes to the broader environment, such as transportation, urban design, advertising and food pricing It is important to help people with diabetes acquire knowledge and skills to manage their condition There is an urgent need for concerted action There is a
need to increase awareness about diabetes, its complications and prevention, particularly among health policy makers in lowand middle-income countries and communities There is a need to diagnose diabetes early and take the necessary steps to prevent or delay diabetes complications
Sound bites
Diabetes is not just a health issue Its a whole-of-government issue
Over 50 of type 2 diabetes can be prevented
Give people a choice of lifestyle
Diabetes is manageable with appropriate care and education The time is right for a UN Resolution on diabetes
Diabetes costs more than money
50 of people with diabetes do not know they have it
