Daniel Rosen, 13, also a diabetes. patient, and their parents, they 213,000 people will die of diabetes and its complications. …

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An Illness, a Bracelet, a New Hit
By MARC SANTORA
Published: December 21, 2004

Correction Appended For Sydney Davis, breakfast comes with a blood test and an insulin dose So do lunch, dinner and every snack in between In fact, for as long as she can remember, every bite of food has come with a possible consequence Sydney, 12, of North Caldwell, NJ, who was found to have diabetes when she was in kindergarten, does not complain Jennifer S Altman for The New York But she is doing something about Times it Sydney Davis, left, and Daniel
Rosen of North Caldwell, NJ, with their bracelet, which reads, Inspired by the wildly popular yellow wristbands promoted by Cure Diabetes Today They have Lance Armstrong to raise money sold 10,000 of them for cancer research, Sydney ARTICLE TOOLS thought, Why not do something similar for diabetes research?
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With the help of her friend Daniel Rosen, 13, also a
diabetes patient, and their parents, they ordered 10,000 blue wristbands that said simply: Cure Diabetes Today After only four weeks, the silicone rubber bracelets have sold out at 2 apiece, and 30,000 more are on order We had no idea it would be this successful, said Leslie Davis,

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Sydneys mother I have children ringing my doorbell asking, Do you have the bracelets? It seems the yellow wristband is the new red AIDS ribbon and Sydney and Daniel have caught the wave, joining a growing list of people using a colored bracelet to help raise money for a cause It is safe to say that right now, if there is a cause, there is a wristband for it, said Michelle Milford, a spokeswoman for the Lance Armstrong Foundation, which, along with Nike, created the original yellow Livestrong band in May They are on track to sell 30 million by the end of the year at 1 a band

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Witnessing that smashing success, others have gotten into the act Target started selling pink bracelets for breast cancer in October and averaged 10,000 sales a day, a company spokeswoman said So far, the company has donated roughly 600,000 to the Breast Cancer Research Foundation

Two other bands, for the Lance Armstrong Foundation and breast cancer research

The One Earth Foundation, which promotes AIDS awareness, quickly sold out of the 10,000 red wristbands they started selling online in November, said Tracy Carr, the executive director for the foundation It is a reach one, teach one philosophy, she said, explaining why charities find the bands so appealing Even small outfits, like Cindy Waeltermanns AutismLink in Pittsburgh, which helps families with autistic children connect with other families, have had success with silicone rubber bracelets Since she started selling blue bracelets marked with colorful puzzle pieces on her Web site several weeks ago, Ms Waeltermann said, I cant keep them in stock
It is possible to find myriad outfits, not all legitimate, on the Internet selling bands in a rainbow of colors, claiming to sponsor everything from ovarian cancer research to melanoma awareness The Armstrong Foundation has actively gone after counterfeiters, Ms Milford said, noting that the name Livestrong is trademarked But unlike a large store that can use its vast resources to promote its efforts, and unlike the Lance Armstrong

Foundation, which has benefited from celebrities and politicians sporting the band, Sydney and Daniel have relied only on word of mouth and their friends in North Caldwell Sherri Rosen, Daniels mother, said that initially, the project was meant to be a small act of charity, to raise money for the clinic where their children are treated, the Naomi Berrie Diabetes Center at the Columbia-Presbyterian Medical Center of New York-Presbyterian Hospital They got more than they bargained for The response has been amazing, she said In the United States there are 182 million people with diabetes, some 6 percent of the population, according to the American Diabetes Association This year alone, an estimated 213,000 people will die of diabetes and its complications
With so many people affected, perhaps it is not a surprise that the blue bands have caught on There are two kinds of diabetes, unrelated to each other Type 1 diabetes, also known as juvenile diabetes, has a genetic component and sometimes appears in multiple family members But scientists do not know what sets off the disease in some people, although viruses are thought to be a factor Both Daniel and Sydney suffer from this kind of diabetes

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